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The digital marketing game is becoming increasingly competitive as more brands realize the value behind having a comprehensive online presence. In this scenario, a slight mistake can cost you significantly in time, money and effort. This new year, resolve to avoid the following digital marketing mistakes and make sure you always stay ahead of the game –
* Mistake 1 – Ignoring Mobile and Prioritizing Desktop
It is no secret that mobile has overtaken the desktop as the primary device for a majority chunk of internet users. This means that your digital marketing agency should no longer be prioritizing the desktop when creating new content, a new website or a new strategy. Leverage the benefits of responsive design to save time and effort and achieving results that are conducive to mobile users. This helps make all your content easily digestible via mobile devices and tablets, subsequently increasing your reach.
* Mistake 2 – Ignoring the New Algorithm Changes in Facebook
In addition to focusing on algorithmic changes introduced by popular search engines, social media is also an important platform to keep track of. The new changes introduced by Facebook have a direct impact on how news feeds work for users and how businesses will be able to use their Facebook pages. Ignoring this change can significantly influence your organic reach.
To be able to mitigate these changes make sure that you are fully aware of who your Facebook audience is. Make sure your focus isn’t “selling” on this social media platform. Furthermore, make sure only the best content goes up and that you are constantly engaging with your audience.
* Mistake 3 – Using Images that are Low Quality
With photo sharing becoming an integral part of social media marketing strategies on Facebook, Tumblr, Pinterest and Instagram companies need to be increasingly conscious about the quality of mages they communicate with their audience. Ignoring this is one of the quickest ways to put off your audience and losing valuable followers. Invest in a good camera or outsource your requirements to a graphic design team.
* Mistake 4 – Keyword Stuffing
The way search engines rank your website has changed yet again. One of the most significant changes has to do with how you use your keywords. You no longer need to include exact match keywords into your content and instead focus on creating pages that provide relevant information with naturally woven keywords and phrases.
* Mistake 5 – Not Tracking your Digital Marketing Initiatives
Tracking and measuring your digital marketing efforts significantly contribute to how efficiently you are able to achieve your marketing goals and prove it to your stakeholders. For instance, if your objective is to understand what kind of content performs the best on your business blog, you will want to track the number of posts you publish. An excel sheet with detailed information including the date of publishing, the URL and the title can help measure the performance of those blogs in Google Analytics and other such tools.
In addition to this, common mistakes that experts in digital marketing insist you avoid include driving your audience to landing pages that are not relevant, not testing new additions on your website and not having an SMM plan in place.
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